Original Research

Assessing Reputational Risk: A Four Point Matrix

Ezelda Swanepoel, J Esterhuysen, Gary van Vuuren, Ronnie Lotriet
Journal of Economic and Financial Sciences | Vol 10, No 2 | a19 | DOI: https://doi.org/10.4102/jef.v10i2.19 | © 2017 Ezelda Swanepoel, J Esterhuysen, Gary van Vuuren, Ronnie Lotriet | This work is licensed under CC Attribution 4.0
Submitted: 06 December 2017 | Published: 06 November 2017

About the author(s)

Ezelda Swanepoel, North-West University, South Africa
J Esterhuysen, North-West University, South Africa
Gary van Vuuren, North-West University, South Africa
Ronnie Lotriet, North-West University, South Africa

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Abstract

Corporate strategies have been increasingly confronted with the need to measure and manage corporate reputation. Despite the importance associated with measuring and assessing reputational risk, the effectiveness of techniques that accomplish these tasks have not kept pace

Keywords

Corporate reputation; reputational measurement matrix; reputational risk; KYC; retail bank.

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