Determinants of visitor expenditure at the Tsitsikamma National Park

Abstract

The Tsitsikamma National Park is Africa’s oldest and largest marine reserve. It has considerable importance for the community and the region. In the face of declining government funding, it needs to attract more high spenders if it is to be sustainable. This requires an understanding of expenditure patterns and the determinants of Park visitors’ spending behaviour. This study investigated the socio-demographic and behavioural determinants of visitor expenditure, using visitor surveys at the Park in 2010/2011. Correlation analysis and regression analysis established the most significant determinants. The results indicated that a longer stay, a smaller travel group and obtaining information from magazines were the variables associated with higher spending. These findings provide strategic insights for marketing the Park, with the aim of achieving a greater economic impact and competitive advantage and ultimately aiding conservation efforts.